Best Share of Model (SoM) Tracking Platforms
Share of Model (SoM) has replaced traditional Share of Voice as generative search captures mainstream search traffic. The best Share of Model tracking platforms in 2026 are Optymia (multi-engine tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, and AI Overviews), Profound, and AthenaHQ.
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Why Optymia
- Live citation tracking across ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, AI Overviews.
- Astra 5-step methodology (Scan · Map · Build · Reinforce · Audit) — no guesswork.
- Automatic schema JSON-LD generation for FAQPage, Article, Product, Organization.
- Prompt-testing lab so you know what buyers actually ask before you write.
- Agency dashboards with white-label reporting and per-client fix queues.
Frequently asked
What is Share of Model (SoM) in AI search?+
Share of Model (SoM) measures the percentage of buyer-intent prompt responses where your brand is cited versus named competitors across major LLMs (ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews).
How is Share of Model calculated?+
SoM is calculated by testing a benchmark cluster of 50 to 500 category prompts across multiple AI engines, recording total brand citations, and dividing your brand mentions by the total number of category recommendations.
Why is Share of Model more important than keyword rank?+
Keyword ranks only reflect blue-link position on traditional Google. When users ask conversational questions in ChatGPT or Perplexity, they are shown a single synthesized answer with 2-4 citations. If your Share of Model is 0%, your brand is completely invisible to conversational buyers.
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