How to Use This Checklist

This checklist covers every proven AI SEO action in priority order. Start from the top — each item builds on the previous. A new website should aim to complete Tier 1 in week 1, Tier 2 within the first month, and Tier 3 as an ongoing practice.

Tier 1 — Foundation (Do This Week)

Entity Setup

☐ Create or claim your Wikidata entity with name, description, website, industry, founding date
☐ Add Organization schema to your homepage with sameAs linking all profiles
☐ Verify your Google Knowledge Panel (claim at google.com/business)
☐ Audit your brand description — make it identical across Wikidata, Crunchbase, G2, LinkedIn

Technical Schema

☐ Add FAQPage JSON-LD to homepage (6-8 questions)
☐ Add FAQPage JSON-LD to every service/product page
☐ Add FAQPage JSON-LD to every published blog post
☐ Validate all schema at search.google.com/test/rich-results
☐ Ensure AI crawlers are NOT blocked in robots.txt (check for GPTBot, ClaudeBot, PerplexityBot)

Tier 2 — Content (This Month)

Direct-Answer Content

☐ Rewrite homepage hero to answer "what is [your product]?" in the first sentence
☐ Add a dedicated /faq page with 15+ questions across categories
☐ Write one blog post targeting "what is [your category]" (KD under 25)
☐ Write one blog post targeting "how to [main use case]" (KD under 30)
☐ Write one comparison page: "[Your Brand] vs [Main Competitor]"
☐ Ensure every page opens with a 1-2 sentence direct answer to its implied question

Citation Building

☐ Create and complete your G2 profile
☐ Create and complete your Capterra profile
☐ Create and complete your Crunchbase profile
☐ Create and complete your Product Hunt profile
☐ Get 5+ genuine G2 reviews from real customers

Tier 3 — Ongoing (Every Week)

Content Production

☐ Publish 2 blog posts per week targeting keywords with KD under 30
☐ Add FAQ schema to every new post before publishing
☐ Target "how to appear in [AI engine]" query patterns monthly
☐ Publish one comparison page per month (vs a competitor)

Community Presence

☐ Post once per week in r/SEO, r/marketing, or r/entrepreneur with genuine insights
☐ Answer 2 Quora questions per week in your niche
☐ Respond to Twitter/X threads about GEO and AEO, mentioning your tool

Monitoring

☐ Run 20 target queries in ChatGPT, Gemini, and Perplexity weekly
☐ Track: is your brand mentioned? Accurately? Positively?
☐ Track which competitors appear in your target queries
☐ Use Optymia's Visibility Engine to automate this tracking

What to Prioritise If You Have Limited Time

If you can only do 3 things this week, do these:

Add FAQPage schema to your homepage and top 3 pages — highest ROI single technical change
Create your Wikidata entity — most direct entity signal for AI systems
Publish one "What is [your category]" blog post with FAQ schema — fastest path to AI citations

Frequently Asked Questions

What is the most important AI SEO action for a new website?▾

Adding FAQPage JSON-LD schema to your homepage and key pages. This is the single highest-ROI technical change and can increase AI citation probability by 40-60% for informational queries.

How do I check if AI crawlers can access my site?▾

Check your robots.txt file and ensure GPTBot, ClaudeBot, PerplexityBot, and Google-Extended are not blocked. These are the AI crawler user agents that need access to your content for AI visibility.

How many blog posts do I need for AI search visibility?▾

Start with 5 high-quality posts targeting low-competition keywords (KD under 30). Quality and structure matter more than quantity. Each post should have FAQ schema, direct-answer formatting, and target a specific question your buyers ask AI systems.

What is the fastest way to appear in Perplexity AI?▾

Publish a page that directly and completely answers a specific question in the first 200 words, add FAQPage schema, and ensure your domain has some authority (G2 listing, Crunchbase profile). Perplexity retrieves live web content so you can influence results within 2-4 weeks.

The Complete AI SEO Checklist for 2026 (GEO + AEO + LLM SEO)