Traditional search analytics track Google rank positions, impression volume, and page load speeds. However, as user traffic migrates to generative answers, checking your standard Google rank is no longer enough to map your digital share of voice.
To understand how conversational engines represent your brand, you need to run a dedicated AI visibility audit. This allows you to check your AI visibility, identify recommendations, and secure citations inside ChatGPT, Gemini, and Perplexity.
What is an AI Visibility Audit?
An AI visibility audit is a diagnostic review of how conversational large language models (LLMs) interpret, categorize, recommend, and reference your business relative to competitors for key industry search queries.
Phase 1: Semantic Query Mapping
Before prompting AI engines, compile your semantic query profile. Conversational prompts look very different from shorthand Google keywords:
- Short-tail comparisons: “What is the best alternative to Competitor X for SaaS analytics?”
- Feature queries: “Which invoicing software integrates with QuickBooks and supports custom branding?”
- Context-rich prompts: “I am a marketing director at a 50-person agency. How do I automate client reporting templates?”
Phase 2: Live Generative Engine Auditing
Run your prompts through live search-enabled conversational platforms (ChatGPT Search, Perplexity Pro, Google Gemini). Note these metrics:
- Recommendation Share: Does the AI mention your brand in the synthesized summary?
- Citation Index: Does the AI link to your site? Higher up in the response yields higher conversion value.
- Sentiment & Alignment: Is the AI describing your product features accurately?
Phase 3: Schema & Wikidata Audit
Finally, audit your technical foundation. Run your homepage and core pages through an entity checker to verify:
- Comprehensive JSON-LD schemas are mapped.
- Your organization profile has verified linkages to Wikidata and Google Knowledge Graph IDs.
- Your brand is cited in high-DR review directories and directory entity paths.
To dive deeper into actionable steps, check out our tutorial on How to Optimize for ChatGPT & AI Search Engines.
Generate Your Live AI Audit Report
Skip the manual prompting. Use Optymia's automatic scanner to query AI engines in real-time, audit your entity relationship schemas, and calculate your Astra Score instantly.